How it Works

Empowering our community to make a difference through small actions that together create meaningful impact.

Click to Clean

1 click = 1 piece of plastic removed

When you answer the daily trivia question on Free the Ocean, we fund the removal of a piece of plastic from the ocean and coastlines. 

Not only is this small action free and takes less than 30 seconds, but you make a difference every day you play.
(We also hope you find it fun and learn something new!)

How does my click remove plastic?

Advertising revenue generated on Free the Ocean goes directly to fund our impact partners – the ones actually removing the plastic. We have worked with amazing groups & look forward to working with many more!

Who's removed the plastic?


Sustainable Coastlines Hawaii:

SCH is a grassroots non-profit organization, run by a small team of dedicated staff. They are hard at work protecting treasured coastlines by removing plastic debris and educating the next generation on how to create a world without waste. In addition to removing tons of plastic, they also coordinate educational programs, waste diversion services, public awareness campaigns, and help others organize their own beach cleanups.

Plastic debris littering a Hawaiian coastline, Sustainable Coastlines Hawaii.

Plastic captured in System 001/B, The Ocean Cleanup.


The Ocean Cleanup:

The Ocean Cleanup is a non-profit organization based in the Netherlands. They use their advanced technologies to remove plastic from the ocean, as well as intercept plastic from the most polluted rivers before it has a chance to reach the ocean. Their ultimate goal is to rid the world’s oceans of plastic.

The Ocean Cleanup’s mission focuses on the world’s oceans and the top 1000 of the world’s most polluting rivers. Their first focus is on the Great Pacific Garbage Patch and rivers in Asia and Latin America. However, their long-term focus is global.

What happens to the plastic?

Both groups clean and transport plastic to recycling centers. They’ve also created innovative ways to repurpose the plastic into new products. For example:

Sustainable Coastlines Hawaii has partnered with a number of environmentally conscious companies to reuse the plastics that are collected during beach cleanups. The plastic is shipped to partner companies that turn it into recycled plastic products such as soap dispensers and skateboard decks.

The Ocean Cleanup repurposes the plastic they remove from the ocean into useful products made with certified plastic from the Great Pacific Garbage Patch, so the plastic doesn’t find it’s way back into the ocean or landfill.

Plastic debris littering a Hawaiian coastline, Sustainable Coastlines Hawaii.

Are there ways to remove more plastic?

Yes! Every action you take on Free the Ocean funds the removal of plastic from the ocean and coastlines.
In addition to answering the daily trivia you can…

Check out our plastic-free products.
Every purchase funds the removal of 
10 pieces of plastic.

Sign up for a Plastic+ membership.
and DOUBLE the plastic removed every 
time you answer the daily trivia.