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Using tech to clean up plastic waste

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Being an eco-activist has never been easier

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9 simple ways to make your morning routine more eco-friendly

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How Brands Are Committing to Real Change

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How Free The Ocean’s CEO is Redefining ‘Trash TV'

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'Gamifying' Plastic Waste

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Founder of Free the Ocean, Mimi Ausland, on International Coastal Cleanup Day

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Every question answered helps remove plastic from the ocean

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Free the Ocean creates International Plastic Free Day

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Tacking Plastic Pollution with Trivia

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Free the Ocean Founder Mimi Ausland’s Best Tips for Starting a More Sustainable Lifestyle

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Mimi Turns The Tide: How To Turn Clicks Into Climate Dollars

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Merging Sustainability and Gamification

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39 Successful Founders Share the Podcasts That Transformed Their Businesses

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Our co-founder, Mimi Ausland, shares why she makes

Our co-founder, Mimi Ausland, shares why she makes sustainability a priority and her favorite plastic-free essentials. Swipe to see the essentials! ⁠⁠
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“For me, three things happened when I started making sustainability a practice in my life. First, I noticed I was creating much less waste – avoiding single-use items meant less unnecessary trash. Second, I felt a deeper connection to the environment. Paying attention to what I used in my daily life made me more aware of the impact our actions have. Lastly, I ended up saving money because the FTO products outlive other options! Plus, they’re made with materials that are good for you, the ocean, and the planet.” ⁠⁠
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Mimi’s plastic-free essentials: ⁠⁠
- Penguin Dryer Balls 🐧⁠⁠
- Veggie Saver 🥕⁠⁠
- Stainless Steel Straws 💦⁠⁠
- Reusable Swedish Dishcloths ♼⁠⁠
- Lavender Coconut Oil 🥥⁠⁠
- Compostable Toothpaste Tablets 🦷⁠⁠
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All are available on shop.freetheocean.com. Every product purchased funds the removal of 10 pieces of plastic from the ocean. ✨

Here’s what we think the ocean looks like ➡ s

Here’s what we think the ocean looks like ➡ swipe to see the reality. ⁠⁠
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This is why Plastic Free July is such an important time of awareness to bring these realities and our participation in this problem to light. The goal of this month isn’t to eliminate plastic for the time being and then retract – instead, the goal is to implement sustainable changes that we can carry out in our lives moving forward. ⁠⁠
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What was something you learned during this Plastic Free July that you’ll keep up? Please share below! ⁠⁠
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📸: @aaronhaynes & @blaze_parsons

The “chasing arrows” of the recycling symbol h

The “chasing arrows” of the recycling symbol has long been criticized for confusing customers who assume it means a product is recyclable ♼ Certain materials are more recyclable than others — like aluminum for example. But the reality is, in the U.S. alone, the recyclability rate of plastic (sadly, one of the most common materials!) is just eight percent 🤯 🤷🏼‍♂️ Another roughly 16% is incinerated. The vast majority of plastic — that remaining 76%— ends up in landfills and littering our environment. ⁠
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So, why is so little plastic recycled? ⁠
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Creating new plastic is cheaper due to the abundance of low-cost shale gas used to make it, so this is a driving force. Another reason is that before existing plastic can be recycled it has to be sorted by type. And only *two* of the seven types of plastic have a chance at getting recycled. These are types 1 and 2 but even then the recycling rate is low, at just about 30% for type 1 and this excludes clamshell containers like those for berries, which are rarely recycled. 🍓⁠
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One of the best choices we can make, for the last few days of Plastic Free July and beyond, is to use less and find ways to reuse what you have. Reuse and refuse > recycle.

This Plastic Free July, we’re asking, how is pla

This Plastic Free July, we’re asking, how is plastic affecting human health? 🧬⁠
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We have sufficient evidence that the chemicals found in various plastics can have serious adverse effects on our health. The raw materials of plastic are created from fossil fuels including oil and natural gas. Plastic contains thousands of chemicals, such as BPA and phthalates, and we’re ingesting a credit card’s worth of it a week. 😨 ⁠
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4 of the top current concerns of plastic on human health are: ⁠
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1. The chemicals used in plastic containers affect brain and organ development, and are linked to infertility and cardiovascular problems. ⁠
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2. Microplastics can make their way into the tissues of our bodies and bloodstreams, which could release harmful chemicals like BPA into our bodies.⁠
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3. The shape and structure of chemicals such as BPA and phthalates cause them to interfere with the endocrine, or hormonal, system, which is why they're known as endocrine disruptors.⁠
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4. Exposure to BPA’s is now being found to affect reproduction in men. ⁠
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We know this sounds dire, but as a global society, we have the opportunity to change the course. Reversing this trend will include people striving to use less plastic, companies committing to efforts that would truly improve reuse and recycling, and legislation that would eliminate most single-use plastics. 🙅‍♂️

📢 It’s a Video Trivia day on FreeTheOcean.com

📢 It’s a Video Trivia day on FreeTheOcean.com! Head to the site to see the Executive Director of Sustainable Coastlines Hawai’i, Rafael Bergstrom, introduce today’s question and answer. The direct link is in our bio! ⁠⁠
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Tell us: who do you want to see as a Video Trivia guest? Tag them in the comments! All guests need to have one thing in common: a love for the ocean and a desire to protect it. 🌊

Today, we’re excited to announce our new collabo

Today, we’re excited to announce our new collaboration with Parley for the Oceans! 🎉 Every day you play the trivia, you’re actively supporting Parley and Sustainable Coastlines Hawai’i in their missions to end marine plastic pollution. ⁠⁠⁠
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Want to know a bit more about who they are? Read on...⁠⁠⁠
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Parley's Global Cleanup Network is a global alliance working to protect marine environments from plastic pollution and other threats. Their cleanup collaborations remove plastic waste from beaches, remote islands, rivers, mangroves, and high seas around the world. They respond to plastic emergencies, raise awareness, and develop/implement programs that can help end the cycle of pollution long-term. ⁠⁠⁠
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Our long-time partner – Sustainable Coastlines Hawai’i – is hard at work protecting treasured coastlines by removing plastic debris and educating the next generation on how to create a world without waste. It’s our honor to support and work closely with both groups. ⁠⁠⁠
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Both @parley.tv and @sustainablecoastlineshawaii focus on educating and empowering communities in the environmental movement to end marine plastic pollution.⁠⁠⁠
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We’re grateful to YOU, the Free the Ocean community, for making it possible to support such incredible organizations. Every day you play the trivia, you’re actively participating in the solution to plastic pollution - thank you! 💙

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